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Jordan Retro

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New Nostalgia

In the 1990s and early 2000s, kids would stay past curfew on a designated December night to discover which iconic Jordan original shoe would be re-released as a “retro.” They'd then add the shoes to their holiday lists, scour stores, and spend their allowances on nostalgic style. Some savvy kids bought several pairs so they could resell at a markup when the stores inevitably ran out of the trendy retro shoes.

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