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Nike Pushing the limits of sport

It’s hard to believe the largest athletic shoe company on the planet got its start in a modest Portland storefront as a distributor for Japanese-based Onitsuka Tiger (known today as ASICS).

In 1964, University of Oregon track coach Bill Bowerman and alumnus Phil Knight decided to turn their Blue Ribbon Sports venture into what would become a game-changing manufacturer of quality athletic shoes and apparel. With roots in track and field, Knight and Bowerman launched Nike and built it into a high-profile brand that has become synonymous with sneakers and sports culture.

Tailwind, basketball, and “Just Do It”

In 1979, the Tailwind was launched, marking the first shoe with iconic Air technology. This state-of-the-art shoe featured gas-filled plastic membranes that were inserted into the sole to soften impact. Fast-forward eight years, and Air tech was revolutionizing the world of sneakers — not only was it incorporated into basketball shoes such as the iconic Air Force 1, Air technology was also becoming a fashion statement with cool designs and colorways. In 1987, legendary Nike designer Tinker Hatfield exposed the air bubble to the world with the Air Max 1 and cemented its place in sneaker culture.

Nike clinched icon status when they signed a young basketball star named Michael Jordan to endorse their shoes. Though he was at first reluctant to join the Swoosh, Jordan signed on, and is now a brand of his own.

In 1988, the “Just Do It” tagline was coined at an ad agency meeting. It has since become one of the most recognized taglines in the world.

Style for everyone

From Little Posite One to Air Max 97, little kids and big kids alike can enjoy stellar performance and on-point styling. And don’t forget that classic apparel! From top to bottom, Kids Foot Locker has a wide selection of the best Nike has to offer.

For over 50 years, Nike has owned the athletic footwear and apparel industry, and its reign shows no sign of relenting.