For Vans, part of staying relevant to their primary audience of kids and teens was evolving with their interests and trends. Over the years, Vans has sponsored concerts and sporting events. Partnerships with major entertainment corporations tied trending characters and TV series to the shoes.
Skate Style
To fit their dynamic audience’s style, Vans shoes have maintained their unmistakable “skater” silhouette while adapting to create versions for diverse lifestyles and personalities. The many patterns Vans are available in is part of what makes the shoes stand out in style.
One classic Vans pattern is plaid. Shoes, shirts, pants, and hoodies alike don the Vans Plaid design that blends different colors and types of plaid for a unique look, such as the Vans Buffalo T-Shirt. Casual, colorful, and confident, the look often mixes Gingham with Buffalo plaid, and other varieties. This style fits with youth culture’s tendency to mix and match patterns to create original styles.
Sturdy Soles
From their beginning, Vans has been a brand known for its durability. An essential element of every Vans shoe silhouette is the height of the sole, as showcased by Vans Old Skool shoes. Thick and great for grip, Vans soles stand out visually. The shoes themselves are made from canvas, suede, and other high-quality materials. Comfortable padding, especially around the ankles, is also a popular feature of the shoes.
This commitment to durability and comfort transfers to Vans clothing, too. T-shirts, hoodies, and other apparel all maintain the style of the brand and the long-lasting, soft materials Vans is known for. Kids can highlight their rock star, sports-ready, colorful personalities wearing shoes and clothing from the Vans Plaid Collection.
