Talk about timeless. In the world of iconic footwear, few stand up to the greatness that is the New Balance 550. Since its launch in 1989, it’s featured on feet all over the globe — and not just on the basketball court. Though it’s definitely cut out for that player’s life, there’s so much more to this epic shoe than that. It’s obvious by the fact that after the sneaker’s retirement, it was relaunched in 2020 as a limited-edition buy. Hot on the heels of immense success, it entered the permanent lineup in 2021. The story is a true testament to the shoe’s enduring style.
A Nod to the Past
There’s no doubt that the 1980s left their mark on fashion. That’s clear even in the modern world, where kicks like the kids’ New Balance 550 continue to earn serious cred. There’s a touch of the era’s pronounced silhouette married to the modernity of a more streamlined look. The result is a shoe that’s firmly rooted in the future — without losing too much of what brought it to fame in the first place. It’s the kind of updated take on a classic that would be just as popular back then as it is today. Leave it to New Balance to make it happen so flawlessly.
Fashion, Meet Function
Dependable sneakers? That’s a job for New Balance shoes. Perfect for budding b-ballers, established basketball players, trying out for the team, or casual play in the driveway, they check all the boxes. They’re fashionable thanks to their myriad colorways, from bright pinks and reds to neutrals like grey and white. Colorblocked styles offer a little bit of everything. With styles for toddlers, preschoolers, and grade school kids, these shoes for boys and girls make the grade at every age.
Always a Classic
Like the New Balance 990 is a runner’s favorite, the 550 enjoys similar popularity on (and off) the basketball court. It’s just that kind of shoe. New Balance 574 shoes are equally renowned thanks to their retro flair. The beauty of the 550 is that it’s an instant wardrobe winner, perfect for pairing with virtually everything in your kid’s closet. Whether they’re stepping out in jeans or joggers, they’ve got a pulled-together look made thanks to these shoes.
